If you want to do business with State or Government entities, you want to register as a minority or woman-owned business with the State (e.g. of Florida).

If you want to do business with private companies, you want to register with the organizations that certify your business status with private enterprise. You will therefore want to certify your company with an organization like the Florida Minority Supplier Development Council or the Women’s Business Enterprise National Council.

How do you, as a new business owner, make your way through a stream of spam, advertising all types of certifications and “sure thing routes to riches”… if you pay up!

1) Understand what you do, and your value proposition. Why would anyone want your product and/or service? Read more »